PSYCHOGRAPHICS
apparel for people who know why you buy
Black heavyweight long-sleeve tee: PSYCHOGRAPHICS printed down each sleeve in burnt orange and gold, hypnotic eye-in-rings chest print with arched wordmark and KNOW WHY THEY BUY beneath
COLORWAY

THE SLEEVE SAYS WHAT THE FOCUS GROUP WON'T.

Heavyweight long-sleeve tee. Retro print, one word down each arm. Demographics tell you who someone is; psychographics tell you why they'll buy this shirt. You already know you're in the segment.

$34 · pilot run · print-on-demand
first drop: TBD
BLANKHeavyweight combed cotton long-sleeve, unisex sizing S–3XL.
PRINTSleeve runs, retro palette (burnt orange / gold / teal on black or cream).
SEGMENTMarketers, UX researchers, data people, and anyone who says "target persona" unironically.